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Text stock pumping NEW YORK, (AP) -- Sec regulators are warning investors in new twist within the "pump and dump" stock-fraud that uses text messaging on cell phones to tout stocks and shares. The National Association of Securities Vendors, the brokerage industry's self-policing organization, issued an "investor alert" Tuesday advising visitors to ignore such text messages with "hot" stock suggestions about their cell telephones. In so-ed "pump in addition to dump" schemes, all the perpetrators tout small, thinly traded companies to investors to inflate the values and then sell their own shares at your profit. Ordinary investors will be able to suffer losses when stock prices tank over the share dumping. Usually in the stock market boom of the late s, the touting typiy was done by way of posting e-mails in relation to companies on Internet glorified forums or with write-ups throughout financial publications. Realize it's a huge, telephones and faxes supply been used. Go on May, the Securities plus Exchange Commission filed away civil charges with an alleged nationwide dupery scheme that utilized voicemail messages created to seem like we were looking at mistakenly left for people's answering devices to pique their concern in stocks. "The emergence of texting offers fraudsters a further cheap and easy way to reach a lot of potential investors, inches Gannon, the NASD's vice intended for investor education, said within the statement. "Now inside the kitchen ., investors need to remain vigilant about working at their homework prior to investing and taking the steps needed to reduce the likelihood of falling prey to help you these scams. " A cardinal rule of investing is to not ever solely on advice from an unsolicited source, be it a cell-phone text message, e-mail, fax or possibly phone, the NASD claimed. Unwanted text messages can be stopped by registering one's contact number on the country's do-not- list or opting using third-party offers when configuring cell-phone accounts. Men and women that receive text information touting stocks usually are asked to post the messages to the NASD at regtips@.